Ready to provide my expertise and tailored support to your business if you:
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Need effective marketing strategies and tactics but are not yet ready to hire a full-time marketer
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Aim to optimize and streamline your existing marketing operations
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Plan to enter new markets without expanding your marketing team
Empowering Business Start and Growth Through Human-Centered Marketing Insights
20 Years of Expertise Serving Entrepreneurs and Fortune 500 Companies in Industries such as Food and Beverage Packaging, FMCG, Stationery, Hospitality, and Restaurants
Expertise Backed by Facts and Figures
Successfully relaunched quick-service restaurant brands in Russia and CIS countries, the Baltic States, Israel, and Greece
Over 20 Years of Marketing Experience with Multinational Companies Headquartered in the USA and Europe
Shaped Effective and Efficient Marketing Teams Driving Successful Marketing Strategies and Tactics
Strategically Guided and Tactically Advised Franchise Partners to Achieve Double-Digit Same Store Sales Growth in Highly Competitive or Flat Markets
Worked out and Delivered Franchisee and Investor Pitching Presentations
Led the business through the sales phase and successfully transferred a Master Franchisee License
The marketing solutions I developed have created a heritage of success, remaining effective and continuing to deliver results, driving business growth even years late
My Services include
Defining Customer Entry Points and Strategic Marketing for Business Model Development
Consult on effective positioning strategies based on customer insights and behavior. Advising on building product portfolios, pricing strategies, and profitability insights to develop a successful business model.
Developing Marketing Teams and Functions
Provide expertise in developing and optimizing your marketing teams, conduct strategic sessions, train and mentor your marketing team.
Shaping Communication Strategies
Audit communication approaches and suppliers, leveraging advanced tools to craft relevant messages, review communication channels, and optimize your overall communication framework.
Crafting compelling presentations for franchisee sales and investor pitches
Advise on how to create an effective business presentation for franchise sales and attracting investors, and guide you in adapting your materials for investor presentations.
Establishing Brand Authenticity
Guide an inside-out approach to leadership based on brand values, company culture, and employee and stakeholder engagement, helping to translate the brand essence through employee-customer interactions
Market Expansion
Advise on strategies for expanding into new markets and regions
Case Studies
Quick Service Restaurant Relaunch in Israel and Several European Markets. a fivefold increase in locations across five markets in five years
A global restaurant brand aims to successfully launch its brand after three previous unsuccessful attempts
The objective was to identify critical success factors and determine effective marketing strategies based on consumer insights.
Creating a compelling presentation to sell a steakhouse franchise in Spain
Steakhouse Founders aim to expand their successful business by franchising their restaurant concept.
The objective was to craft a compelling narrative for a persuasive presentation to potential franchisees in Spain.
The presentation emphasized:
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The potential of the steakhouse concept in Spain
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The solid foundation for growth with the established steakhouse concept
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Key success factors for the current steakhouse
Effectively Trained and Engaged Marketing Teams: Essential for Successful Restaurant Brand Growth with Franchisee Partners
The Objective is to grow restaurant brand through Franchisee Partners
To succeed in the highly competitive quick service restaurant industry, operators need training and mentoring in menu and value offer insights, delivering excellent customer experiences, and implementing disruptive and consistent communication strategies
Final success was achieved through consistent partner education and mentoring system
Human-Centered Marketing: Businesses Created by People in the Name of People
Happiness often depends on the lenses through which we view the world. As Viktor Frankl wisely said, "Happiness depends on how you interpret the world. Meaning is everything."
People matter greatly to me, both in my profession and in my personal life with the dear ones around me. This is how my idea of Human-Centered Marketing was born. At its core, this approach involves defining the meanings and values of a business, where the goals of achieving business objectives are naturally complemented by a sincere desire to positively impact people's lives.
At its core, business is conducted by people and for people. Businesses grow through the prosperity and self-fulfillment of everyone involved—from founders and employees to investors, distribution networks, franchisees, and suppliers. This internal satisfaction naturally translates into external business success.
In my professional work, I strive to help businesses attract customers, engage employees, and thrive while staying true to their focus on people, their natural uniqueness, and fruitful interactions.
I believe that personal development always benefits society, and that when a team works together towards progress while keeping the brand's authenticity, it makes the business beautiful and open to interaction. This approach fosters trust within the company and among consumers, ultimately fortifying the business and enhancing its resilience and adaptability as it grows.